Privacy Policy

Personal Information the App Collects

When you install the App, we are automatically able to access certain information from your Shopify account in order to provide analytics, reporting, and profit calculations.

Information Collected from Shopify

Depending on your permissions and usage, this may include:

• Orders
• Products and variants
• Store information (such as store name, currency, and timezone)
• Customer order data, including:
  • Shipping addresses (used solely for calculating shipping costs)
  • Total spend
  • Order count (used for analytics)

We do not collect or store customer payment details, passwords, or sensitive personal data.

Information You Provide to Us

We may collect information directly from you or other authorized users of your store, including:

• Name
• Email address
• Phone number
• Billing information
• Cost of goods sold (COGS) and other cost data entered by the merchant

Advertising Platform Data

If you choose to connect third-party advertising platforms (such as Meta, Google Ads, TikTok Ads, Snapchat, or similar), we may collect advertising performance data, including:

• Advertising account identifiers
• Campaign and ad metadata
• Advertising spend
• Impressions, clicks, and performance metrics

Profitview Analytics uses read-only access to advertising platforms.
We do not create, edit, manage, optimize, or place advertisements.

Information Collected Automatically

We collect limited technical information through standard technologies, including:

• Cookies
• Log files (IP address, browser type, timestamps)
• Usage data related to how the App is accessed and used

This data is used solely for security, performance monitoring, and improving the App.

How We Use Your Information

We use the information we collect to:

• Provide and operate the App
• Calculate profit, margins, and ROAS
• Display analytics dashboards and reports
• Communicate with you about your account or the App
• Improve and maintain the App
• Provide customer support
• Comply with legal and regulatory obligations

We may aggregate and anonymize data so it no longer identifies any individual, and use it for analytics and product improvement.

Sharing Your Personal Information

We do not sell your personal information.

We may share information only:

• With service providers who help us operate the App
• To comply with applicable laws or lawful requests
• To protect our rights, users, or the security of the App

All service providers are bound by confidentiality and data protection obligations.

Data Retention

We retain personal information only for as long as necessary to provide the App and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

When you uninstall the App, your data is deleted or anonymized within a reasonable period.

General Data Protection Regulation (GDPR)

Profitview is the data controller of your personal information.

Our legal basis for processing personal information includes:

• Performance of a contract
• Consent
• Legitimate business interests
• Compliance with legal obligations

If you are located in the European Economic Area (EEA), you have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Request data portability
• Withdraw consent at any time

Requests can be made using the contact information below.

Shopify Platform Compliance

Profitview Analytics complies with the Shopify API License and Terms of Use. We access Shopify data only as authorized by the merchant and solely to provide analytics and reporting functionality.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Email: support@profitview.ai

Website: https://profitview.ai